Service Service Service.
Service Service Service. Our skills are born out of the service end of the IT industry. We've always got our hands dirty, doing the tough thankless tasks the many shy away from.
We are old enough and thick skinned enough to say "no" when it's really necessary! We wouldn't feel comfortable saying yes yes yes and taking your money knowing something isn't right.
We tell the truth, we'll always be honest with you, we often recommend using open source systems rather then bespoke programming. Our project management mentality means we go with the options that make the most sense for you, not always the most profit for us.